MAVrik Hotel

The MAVrik is a local start up located in East Austin. They are currently in the process of acquiring funding to start building on their chosen site. I was commissioned to develop a pitch deck and brand identity that could be presented to their investors. The challenge was creating a brand that would be completely new to the market and telling the story of their unique hotel concept in a way that was both visually captivating and straightforward. I achieved this goal through the use of a vibrant color palette to represent the target customer of young professionals in Austin. I then paired this with the existing architectural drawings and a mood board of grunge/eclectic photography to represent the up and coming East Austin neighborhood. The resulting deck allowed the MAVrik team to gain approval for fundraising and is now being used to present to new potential investors in their portfolio.

  • Role Graphic Designer
  • For Lonestar Syndicate
  • Date August 2016

MAVrik Brand Identity